Due to constant development of production volumes and customer markets label printing technologies have actually been intensively establishing over the last decades. Having a hard time to bring in customer attention producers diligently style distinctive item labels for recently produced and existing goods.
Product labels are basically notepads, plastic, fabric or other material consisting of textual or graphic details about a product. Item labels notify the consumers of the nature of an item specifying item and producer information, production and expiration dates, components, consumer assistance information and other information which the manufacturer considers proper and essential to offer. Item labels have a set of crucial functions and serve for:
that includes item information and brand identity components, such as colors, fonts, logos, etc.;
Packing or sealing of an item
Particular item labels types, e.g. shrink sleeve labels used for bottles, serve a double purpose providing info and a protective seal for additional safety;
Promotion and market promo
Item labels can enhance or reduce item appeal. That is why product labels are thoroughly developed to fit the target market.
Evidence of a product credibility
Elaborate and hi-tech item labels containing holographic images, barcodes, DataDot technologies and other graphic, chemical and optical components guarantee protection versus replicas;
Apart from optional characteristics there is a variety of main requirements set in relation to product labels by suitable laws and policies according to the kind of item. Hence, according to general practice, food labels should consist of accurate information on the country of origin, manufacturer, ingredients, nutritive residential or commercial properties, production date and life span of a product.
Label printing technologies differ according to label design, colors, products, required output along with available budget plan. The following printing methods are frequently used for label printing:
Offset printing (lithography)– a conventional premium and relatively economical label printing method frequently used for a big-volume production where images are moved from metal or polymer plates to rubber blankets and after that to the printed surface. The time-consuming set-up procedure makes balanced out label printing approach unsuitable for rush orders;
Digital printing– a label printing approach analogous to balance out printing where electrostatic rollers are used instead of printing plates. Unlike offset printing digital label printing method is utilized for short-run and quickly changing orders;
Flexographic printing – a flexible label printing option for quick printing, ideal for a wide spectrum of products and characterized with a high runnability specifically in case of huge strong locations. Flexography becomes extremely cost-effective when applied in mass production;
Gravure printing– a special high-speed label printing method for printing of long-run orders. Gravure presses and cylinders print on huge rolls of paper which are then cut according to the needed measurements. Gravure printing enables distinct printing results such as metallic elements. This label printing method is defined with an extraordinary quality but can only be economically possible if used for high-volume production due to high cost of printing cylinders;
Silk-screen printing – a label printing approach allowing to produce tactile texturized images;
Relief printing– a printing technique enabling a detailed elaboration of images, great for development of bright vibrant and sharp images.
Label materials and item labels printing techniques depend greatly on the nature of items, order volume and set spending plan. The existing range of printing means enables finding the very best worth for money option.